What this is
100% Doraemon & Friends Summer Travel Express 2026 is a special collaborative campaign between JR Central and the beloved Doraemon franchise, running from June 22 to September 30, 2026. Passengers riding the Tokaido Shinkansen can access a dedicated campaign site onboard to hear an exclusive Doraemon original voice recording available nowhere else. Those who listen receive a free original sticker (one of three designs) that can be printed at participating convenience store multi-copy machines, limited to once per person per day. A lottery campaign for exclusive original merchandise is also held for participants. Complementing the train experience, special Doraemon-themed advertisements and digital signage are displayed at JR Tokyo Station, and related episodes of '100% Doraemon & Friends in Tokyo' are streamed on YouTube for a limited period.
Who should go
This campaign is perfect for Doraemon fans of all ages, families travelling between Tokyo and Osaka or Nagoya, and anime enthusiasts looking to add a playful dimension to their Shinkansen journey. The interactive digital element makes it especially fun for children, while collectors will appreciate the exclusive stickers and lottery merchandise. Tourists already planning to ride the Tokaido Shinkansen get a bonus experience at no extra cost beyond their train ticket. Make sure to have your smartphone charged and ready before boarding so you can access the campaign site as soon as the train departs.
Good to know
The campaign is entirely digital and app-based, so a smartphone with internet access is essential — connect to the Shinkansen's onboard Wi-Fi if you don't have a Japanese SIM or roaming data. Sticker printing must be done at a participating convenience store multi-copy machine (look for Lawson or FamilyMart); bring small change as printing typically costs around ¥30–¥60 per sheet. The lottery for exclusive merchandise is only open to those who have listened to the original voice, so complete that step first before entering. JR Tokyo Station's Doraemon digital signage is located in the main concourse areas and is free to view for anyone passing through the station. The companion exhibition '100% Doraemon & Friends in Tokyo' at TOKYO DREAM PARK EX STUDIO7 requires a separate ticket and runs concurrently through September 30, 2026.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.