What this is
Sweets Paradise — Japan's beloved all-you-can-eat dessert chain — is teaming up with game streaming group 50nin Craft for their very first collaboration café, running across two locations in Shinjuku and Osaka. Fans can order themed menu items, pick up exclusive novelties, and browse collaboration merchandise that is sold nowhere else. There's a catch: you must order from the collab menu to buy any merch, and each visit is capped at 80 minutes.
Who should go
Dedicated fans of 50nin Craft who want exclusive merchandise and themed food in one sitting. Casual visitors curious about Japanese collab café culture will find this a solid introduction to the format.
Good to know
There is no advance reservation system — entry is first-come, first-served, so arriving when doors open is the safest strategy during the two-week run. Merchandise is exclusive to the café and can only be purchased by customers who order from the collaboration menu, so you cannot pop in just to shop. Each visit is strictly limited to 80 minutes from entry. COLLABO PARADISE operates inside Shinjuku Marui Annex and Abeno Harukas, both well-connected commercial buildings with easy access for visitors. Foreign credit cards are generally accepted at Sweets Paradise venues, but carrying some cash is advisable for merchandise purchases at the collab counter.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.