What this is
Sanrio characters Ahiru no Pekkle, Hanamaruobake, and Usahana get the dorayaki treatment at YURINAN, a Harajuku specialty dorayaki shop, in a limited-run collaboration running across two overlapping periods in summer 2026. Each character has their own themed dorayaki sandwich and drink — think Macadamia Nut Chocolate Mousse for Pekkle and Ghost-like Strawberry Ice Cream Mochi for Hanamaruobake — plus exclusive merchandise including tin badges and acrylic charms given as purchase bonuses. The dorayaki skins themselves are branded with character designs, and merch is also available via YURINAN's online store for those who can't visit in person.
Who should go
Sanrio fans, particularly those with a soft spot for the lesser-spotlighted characters beyond Hello Kitty. Good for solo visitors or small groups doing a Harajuku character-cafe crawl, and easy to combine with other nearby spots.
Good to know
YURINAN is a small specialty dorayaki shop, so expect limited seating or a takeaway-only setup — check before you go if you plan to eat in. Payment by card is increasingly common in Harajuku boutiques, but carrying cash is recommended as a backup for smaller shops like this. Bonus items (tin badges, acrylic charms) are random and limited, so buying multiples is the only way to try for specific designs. Merchandise is also sold on the YURINAN official online store, with Pekkle items available from July 21 and Hanamaruobake/Usahana from August 3 at noon.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.