What this is
The Aikatsu Friends! & Aikatsu on Parade! POP UP Corner is a limited-run merchandise event held at the eeo Store Ikebukuro Main Store in Tokyo from July 1 to July 12, 2026. Aikatsu Friends! and Aikatsu on Parade! are popular entries in the long-running Aikatsu! media franchise, which began as an arcade card game and expanded into anime series, music, and merchandise beloved by fans across Japan and beyond. The pop-up format means exclusive and themed goods are available for a short window only, making it a draw for dedicated collectors. Both in-store shopping and online purchasing are available, giving fans flexibility in how they access the merchandise.
Who should go
This event is ideal for fans of the Aikatsu! franchise, particularly those who follow Aikatsu Friends! and Aikatsu on Parade! and are eager to get their hands on limited-edition goods. Anime merchandise collectors and idol anime enthusiasts will find this a worthwhile stop during a visit to Ikebukuro, one of Tokyo's premier otaku shopping districts. Younger fans and families with children who enjoy the franchise are also welcome, as the Aikatsu! series has a broad, family-friendly fanbase. If you plan to shop in-store, visit early in the event run as popular items tend to sell out quickly at pop-up corners.
Good to know
The eeo Store Ikebukuro Main Store is a specialty anime and character goods retailer located in the Ikebukuro area, which is well-served by multiple train lines making it easy to reach. Entry to browse the pop-up corner is free, but budget for merchandise purchases if you are a fan. Online sales are confirmed to run alongside the in-store event, so international visitors who miss the dates or sell-outs can check the official site for remaining stock. It is advisable to bring cash as many smaller anime goods stores in Japan prefer or require it, though card payment is increasingly accepted. The pop-up runs for under two weeks, so plan your visit accordingly and check the official website for any updates on stock availability or store hours.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.