What this is
This is the second collaboration event between the popular idol anime series 'Aikatsu Stars!' and the beloved Sanrio Characters franchise, running from June 10 to June 23, 2026. The event is hosted at the Ikebukuro Sukima Store, a specialty shop in Tokyo's otaku-friendly Ikebukuro district known for anime and character merchandise. A key highlight is the display of life-size character panels featuring pairings from both franchises, with the specific pairings rotating depending on the exhibition period. Simultaneous online sales are available through the Sanrio Anime Store ONLINE, making exclusive collaboration merchandise accessible to fans who cannot visit in person. As a follow-up to a previous collaboration, this event is aimed at dedicated fans of both properties eager to collect limited-edition goods.
Who should go
This event is ideal for fans of the Aikatsu Stars! anime series, Sanrio character enthusiasts, and collectors of limited-edition anime and character merchandise. The atmosphere will be cheerful and fan-focused, drawing a predominantly young female demographic along with dedicated collectors of all ages. Those interested in the crossover appeal of idol anime culture and Sanrio's iconic cute aesthetic will find plenty to enjoy. If you plan to visit in person, note that the character panel displays change during the event period, so visiting on multiple days may reward you with different pairings.
Good to know
The Ikebukuro Sukima Store is a character goods specialty shop in the Ikebukuro area, well-suited to fans of anime and Sanrio merchandise. No ticket is required for entry — the event is a merchandise pop-up with free browsing. Collaboration items are typically cash-friendly but some stores in Ikebukuro also accept IC cards and major credit cards; bring cash as a backup. Online purchases through Sanrio Anime Store ONLINE may require a Japanese shipping address, so international visitors are advised to use a package forwarding service if ordering remotely. Arrive early on the opening day (June 10) if you are after specific items, as popular collaborations between anime and Sanrio franchises tend to draw queues.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.