What this is
This is an official POP UP SHOP collaboration between 'anemoi' and 'Summer Pockets REFLECTION BLUE,' celebrating Key's 13th romance adventure game, originally released on June 29, 2018. Known affectionately as 'Samapoke,' Summer Pockets is a beloved visual novel from Key, the studio behind iconic titles such as Clannad and Little Busters. The pop-up runs first in Tokyo at Yurakucho Marui before moving to Osaka's Abeno RAKUBUS, giving fans in both cities a chance to engage with the franchise. Visitors can browse exclusive new merchandise featuring original illustrations, collect special illustration cards, and view life-size panels of all 13 characters from the game.
Who should go
This event is tailor-made for fans of Key visual novels, anime-style romance adventure games, and collectors of limited-edition character merchandise. Whether you're a longtime 'Samapoke' devotee or a curious newcomer to Key's catalogue, the life-size character panels and exclusive illustration cards make for a genuinely immersive fan experience. Casual anime and gaming enthusiasts who enjoy browsing pop-up shops will also find plenty to appreciate in the curated merchandise lineup. Arrive early in the event run to secure the best selection of merchandise, as limited items tend to sell out quickly at popular Key pop-up events.
Good to know
Entry to the pop-up shop itself is free, but merchandise purchases can add up quickly — budgeting in advance is wise. Yurakucho Marui is a well-known shopping complex directly connected to Yurakucho Station, making it very easy to reach; the 8F event space is a dedicated area used regularly for anime and gaming pop-ups. Special illustration cards (11 shared types plus 3 venue-exclusive types) are typically distributed with purchases or as freebies — check the official page for exact distribution conditions, as these details are often announced closer to the event. Foreign visitors should note that some pop-up merchandise can be purchased via proxy services if items sell out in person. The Osaka leg runs significantly longer (over two weeks), giving more flexibility for visitors in the Kansai region.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.