What this is
This is a limited-time collaboration event celebrating the 20th anniversary of the beloved anime and manga series 'Katekyo Hitman REBORN!' (also known as 'Reborn!'). Originally serialized in Weekly Shōnen Jump from 2004, the series follows Tsunayoshi Sawada as he is trained to become the boss of the Vongola mafia family, and it amassed a devoted fanbase across Japan and internationally. The event runs at NAMJATOWN in Ikebukuro, Tokyo from July 17 to August 16, 2026, with a second leg at Bandai Namco Cross Store Hakata in Fukuoka from September to October. Fans can expect exclusive merchandise, mini games, themed desserts and food, and newly commissioned full-body character artwork alongside fifteen original mini character illustrations — making it a significant milestone celebration for the franchise.
Who should go
This event is tailor-made for fans of 'Katekyo Hitman REBORN!' who grew up watching or reading the series and want to celebrate its 20th anniversary in style. Anime enthusiasts visiting Tokyo who enjoy immersive, merchandise-heavy collaboration events at theme parks will find plenty to enjoy, from themed food to collectible goods. It's also a great outing for groups of friends or couples who share a love of shōnen anime and want a fun, interactive experience. Arrive early on weekends to avoid queues for limited merchandise, as popular collaboration items tend to sell out fast.
Good to know
NAMJATOWN is an indoor amusement park on the 2F–3F of World Import Mart Building inside Sunshine City, Ikebukuro — it charges a base entry fee (typically around ¥500–¥800 for adults) plus optional fees for individual attractions and mini games within the park. Collaboration merchandise can be purchased separately and does not always require full park entry, but confirm this on the official site before visiting. Foreign credit cards are generally accepted at Sunshine City retail areas, though some in-park game booths may be cash only, so carry yen. The venue is entirely indoors and air-conditioned, making it a comfortable summer outing. The online store runs July 17 to August 17, 2026, which is a useful option for international fans who cannot attend in person.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.