What this is
Ten characters from My Hero Academia — including Midoriya, Bakugo, Todoroki, Shigaraki, and Dabi — get brand-new illustrated artwork to mark the TV anime's 10th anniversary, and that art is the centrepiece of a touring pop-up merchandise shop hitting five Japanese cities through late 2026. The Tokyo leg runs at Shibuya MODI through September 13, with subsequent stops in Fukuoka, Gunma, Osaka, and Aichi. Specific products and purchase bonuses haven't been announced yet, so expect details to drop closer to each opening date.
Who should go
My Hero Academia fans who want exclusive anniversary merchandise and a first look at the new character illustrations. Casual anime shoppers browsing Shibuya will find it easy to drop in, but the draw is squarely for series followers.
Good to know
Entry to the shop floor is typically free at pop-up events like this, but merchandise purchases may require queuing — sometimes with a numbered ticket system on busy days. Shibuya MODI is a commercial complex, so the pop-up will be on a designated floor; check signage at the entrance or ask staff. Payment at pop-up shops in Japan is often cash-preferred, though major card terminals are increasingly common — bring yen to be safe. Purchase bonuses (tokuten) are usually tied to spending thresholds and run out quickly, so arriving early in the event period gives you the best chance. Product details and any lottery or pre-order systems will be announced on the official website, so bookmark it before you visit.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.