What this is
The Anpanman Play & Receive★ Campaign 2026 is a promotional event held at participating namco arcade locations across Japan to celebrate the theatrical release of 'Go! Anpanman: Pantan and the Promised Star.' Running from late June through mid-August 2026, the campaign ties together movie promotion and arcade gameplay in a family-friendly format. Visitors who show a used movie ticket stub or a smartphone ticket purchase screen at participating namco stores receive a free exclusive Anpanman sticker. Customers who play eligible Anpanman arcade machines — including crane games stocked with Anpanman prizes — can also enter an Anpanman lottery for additional goodies. Anpanman is one of Japan's most beloved children's characters, making this campaign a nostalgic and joyful experience for families with young children.
Who should go
This campaign is tailor-made for families with young children, particularly fans of the Anpanman franchise. Parents who have taken their kids to see the new Anpanman movie will find this a natural and fun extension of the cinema outing. Anime collectors and casual arcade-goers who enjoy crane games and character merchandise will also find it worthwhile. Note that stickers and lottery entries are available in limited quantities, so visiting earlier in the campaign period gives you the best chance of securing freebies.
Good to know
To receive the free Namco original sticker, you must present either a physical used movie ticket stub or your smartphone screen showing proof of ticket purchase for 'Go! Anpanman: Pantan and the Promised Star' — digital screenshots are accepted. Participating namco locations are spread across Japan, so use the official campaign store list on the namco website to find your nearest eligible branch before making the trip. Arcade machines at namco venues typically operate on a credit or IC card system; many locations accept Suica or Pasmo for game credits, though cash is also widely accepted. Stickers and lottery prizes are strictly limited and will end once supplies run out, so visiting in late June or early July is strongly recommended. Foreign visitors should note that staff communication may be in Japanese only, but showing your movie ticket and pointing to Anpanman machines is generally sufficient.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.