What this is
Arujan MARKET BRAND STORE 2026 is a limited-run pop-up brand store by Algernon Product, held at Tokyo Anime Center in DNP PLAZA SHIBUYA from June 26 to July 12, 2026. The store showcases and sells merchandise from Algernon Product's popular 'Charatoria' and 'Kasakko' series, both known for their cute deformed (chibi-style) character illustrations. The goods feature characters from a variety of popular anime series rendered in Algernon Product's distinctive kawaii art style. Tokyo Anime Center in DNP PLAZA SHIBUYA is a well-established hub for anime culture in the heart of Shibuya, making it an ideal location for this kind of collector-focused retail event.
Who should go
This event is ideal for anime merchandise collectors, fans of kawaii illustration goods, and anyone who follows Algernon Product's Charatoria or Kasakko series. It will appeal to both casual anime fans looking for unique character goods and dedicated collectors seeking limited-edition items. The atmosphere is likely to be relaxed and browsable, similar to a specialty anime goods shop with a pop-up feel. Since admission is free, it's a low-commitment stop for anyone already exploring Shibuya. Arrive early in the run to get the best selection, as popular items at these brand stores tend to sell out quickly.
Good to know
No ticket or reservation is needed — entry is free and walk-in during opening hours. The Anique Shop online store also carries goods from this event, which is useful if you want to secure items before visiting or if stock runs out in person. Tokyo Anime Center in DNP PLAZA SHIBUYA is a compact, indoor retail and exhibition space, so expect a cosy browsing environment rather than a large convention floor. Payment at anime brand stores in Japan is typically cash-preferred, though many Shibuya venues now accept IC cards and major credit cards — bring yen just in case. The store runs for over two weeks, but limited-edition goods at Algernon Product events tend to move fast, so an early visit is advisable.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.