What this is
The BABYMONSTER CHOOM CAFE is a limited-edition collaboration café held at SHIBUYA109's Shibuya flagship store to celebrate the K-pop group BABYMONSTER's 3rd mini album, 'CHOOM.' The café transforms the 8th floor of the iconic Shibuya shopping complex into a fully themed pop-up experience with custom interior décor inspired by the album's visual identity. Exclusive menu items include BM donuts in black and red varieties, and three signature CHOOM drinks — Crimson, Metallic, and Prism. Every food or drink purchase comes with a random CHOOM coaster from three collectible designs, and a sticker sheet is also available for purchase. Events like this are a beloved staple of K-pop fan culture in Japan, offering a rare chance to immerse yourself in an artist's world beyond the music.
Who should go
This event is tailor-made for BABYMONSTER fans and K-pop enthusiasts who want a hands-on, collectible-driven experience tied to the 'CHOOM' album release. The atmosphere will be lively and fan-focused, with fellow BM fans sharing the excitement of themed food, décor, and limited merchandise. Casual visitors to SHIBUYA109 curious about K-pop pop-up culture will also find it a fun and visually striking detour. Collectors should note that coasters are distributed randomly with purchases, so plan your orders accordingly if you're aiming for a full set.
Good to know
Timed entry is managed exclusively through the matoca LINE mini-app — foreign visitors must have LINE installed and access the matoca service within the app to secure a slot; there is no alternative booking method listed. SHIBUYA109 is a well-known fashion complex and the 8th floor pop-up space is relatively compact, so timed entry is strictly enforced to manage crowd flow. Payment at the café counter is likely to accept IC cards and major credit cards given SHIBUYA109's modern facilities, but carrying some cash (¥2,000–¥3,000) is advisable as a backup. Coasters are given out randomly per food or drink purchase, so if you want all three designs, plan to order at least three items — splitting orders with a friend is a common fan strategy. The event runs only three days, so booking your matoca slot as early as possible on May 15 is strongly recommended.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.