What this is
BUZZRING CALLING vol.2 is the second installment of a live music showcase series held at Shibuya Music Hall in Tokyo, supported by SoundOn, the music distribution and artist development platform operated by TikTok's parent company ByteDance. The series appears designed to spotlight emerging and independent artists, leveraging SoundOn's network to connect up-and-coming talent with live audiences. Events of this type typically feature multiple acts across a single evening, functioning as a discovery showcase rather than a headline concert. The SoundOn partnership suggests a digital-first artist pipeline, making this a notable crossroads between social media music culture and the live venue scene.
Who should go
This event is ideal for music fans who enjoy discovering new artists before they break into the mainstream, particularly those who follow independent and digitally-native music scenes. The atmosphere is likely energetic and intimate, typical of Shibuya's smaller live music venues, with a young, trend-conscious crowd. Fans of J-pop, indie, and genre-blending acts promoted via TikTok and streaming platforms will feel right at home. If you attended vol.1 and enjoyed it, vol.2 is a natural follow-up. Arrive early to catch all acts from the start, as opening performers at showcase events are often worth seeing.
Good to know
Tickets for events at Shibuya Music Hall are typically sold through eplus.jp or pia.jp, both of which accept foreign credit cards; convenience store pickup at Lawson (combini) is the most reliable collection method for visitors without a Japanese delivery address. Shibuya Music Hall is a mid-sized live venue in the heart of Shibuya, generally operating as a standing floor venue with a bar area — expect a lively, close-quarters atmosphere suited to discovering new acts. Arrive at least 30 minutes before doors open to collect tickets and get a good position on the floor. Cash is recommended for drinks and merchandise at the venue, though some counters may accept IC cards. As a showcase event with multiple performers, the running order and set times may shift, so check the official SoundOn or venue social media accounts closer to the date for the confirmed lineup and schedule.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.