What this is
Campfire Fes. is a recurring camping-themed event series held in Tokyo that brings outdoor culture into an urban festival format. This edition, subtitled 'Yama Camp' (Mountain Camping), focuses on the mountain camping experience as part of the broader camp project series. Hosted at Shinjuku LOFT, the event blends camping gear culture, community gathering, and festival energy in a live venue setting. It reflects Japan's rapidly growing outdoor recreation scene, where urban dwellers increasingly embrace camping and mountain activities. The August date makes it a fitting summer celebration of the camping lifestyle.
Who should go
Outdoor enthusiasts, camping hobbyists, and anyone curious about Japan's thriving camping culture will feel right at home here. The atmosphere is likely a mix of laid-back festival energy and genuine passion for the outdoors, attracting both seasoned campers and complete beginners. Young adults, weekend adventurers, and those looking for a community-driven alternative to typical Tokyo nightlife events will enjoy the vibe. Families with older children interested in outdoor activities may also find it worthwhile. Pick up your advance ticket via eplus before the event to save money and avoid door price uncertainty.
Good to know
Tickets are sold via eplus.jp — the platform accepts foreign credit cards and offers convenience store pickup at Lawson, which is the most reliable option for visitors without a Japanese delivery address. Hand-sold tickets are also available from April 23 if you prefer in-person purchase. Shinjuku LOFT is a well-established live music and event venue with a capacity of around 500, typically configured as a standing floor with a bar area; expect a lively, close-knit atmosphere. The ¥600 drink charge is collected separately at the door and is standard practice at LOFT events — have cash ready as smaller venues in Japan often prefer it. Doors typically open before the listed start time, so arriving 30 minutes early is advisable to settle in and explore the event space.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.