What this is
Kura Sushi — Japan's beloved conveyor-belt sushi chain — is going full Chiikawa for six weeks, turning its restaurants nationwide into a soft-toy fan's dream. Spend ¥3,000 and walk away with limited-edition merch like mini drawstring pouches, teacups, or sushi plates across three rotating gift phases, each available to the first 800,000–1,000,000 customers. The Bikkura-Pon! capsule lottery machine, a Kura Sushi staple, will dispense Chiikawa figures, acrylic magnets, and can badges — all randomised, all limited. Special in-store decorations appear at Harajuku, Namba Parks South, and Shinjuku Yasukuni-dori branches.
Who should go
Chiikawa fans of any age, especially those who collect character merchandise and enjoy the Bikkura-Pon! lottery experience. Families with kids will find the affordable collaboration menu items (from ¥450) and prize machines a natural draw.
Good to know
No advance tickets are needed — just visit any participating Kura Sushi branch during the campaign period. Kura Sushi accepts both cash and IC cards at most locations; some branches also accept major credit cards, but it's worth carrying cash to be safe. The Bikkura-Pon! machine dispenses a prize capsule after every five plates of sushi, and during this campaign those capsules will include Chiikawa designs — you cannot choose which design you receive. If you're targeting the special in-store decorations, the Harajuku and Shinjuku Yasukuni-dori branches are the most convenient for Tokyo visitors. Collaboration menus and prize stock are limited and may end before September 30, so earlier visits are advisable.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.