What this is
Chiikawa — the wildly popular Japanese manga and character franchise featuring tiny, anxious creatures navigating an overwhelming world — takes over Matsumoto Kiyoshi and Cocokara Fine drugstores nationwide for a summer collaboration campaign running July 16 to September 15, 2026. Shoppers who buy eligible products can receive first-come, first-served freebies like slide mirrors and laundry nets, enter quiz-based prize draws for first-aid kits, or win cooler bags and leisure sheets through purchase campaigns. Exclusive collaboration products including Love Liner cosmetics, nail stickers, Dejavu items, and medication notebook cases are sold only at participating stores. App members get access to an additional giveaway campaign on top of everything else.
Who should go
Chiikawa fans who shop at Matsumoto Kiyoshi or Cocokara Fine anyway will get the most out of this — it rewards existing customers rather than drawing in visitors specifically. Collectors hunting limited-edition character merchandise and tourists who want affordable, practical Chiikawa-branded souvenirs (cosmetics, accessories) will find this worth a detour to a participating store.
Good to know
No tickets are required — participation is tied to in-store purchases of eligible products. Matsumoto Kiyoshi and Cocokara Fine stores are found throughout Japan, including inside train stations and shopping malls, and most accept major credit cards including foreign Visa and Mastercard, though some smaller branches may be cash-preferred. The exclusive collaboration cosmetics and accessories (Love Liner, Dejavu, nail stickers, medication notebook cases) are sold only at selected Matsumoto Kiyoshi Group and Cocokara Fine locations, not all branches, so confirm availability via the official campaign page. Bonus gifts are while stocks last and are not guaranteed even during the campaign period. The app-exclusive giveaway requires registering a Matsukiyo Cocokara member account, which can be done in English via the app.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.