What this is
Tied to the theatrical release of Chiikawa the Movie: The Secret of Mermaid Island, this nationwide shopping campaign turns PARCO department stores into Chiikawa-themed destinations throughout summer 2026. Spend ¥5,500 or more and you walk away with an original clear pouch (first-come, first-served daily); pay with a PARCO Members card and you also score an exclusive sticker bonus. Beyond the shopping perks, there are photo booths, an SNS giveaway, a 'Find Chiikawa!' scavenger-style project, and original key visuals displayed throughout the buildings — with dedicated movie collaboration cafés running at Shibuya, Shinsaibashi, and Nagoya PARCO specifically.
Who should go
Chiikawa fans of any age who want campaign-exclusive merchandise and café experiences tied to the film's release. The Nagoya PARCO location is the most relevant stop for visitors in the region.
Good to know
Entry to the campaign areas inside PARCO is free — costs only arise if you shop or visit the collaboration café. The clear pouch giveaway is strictly first-come, first-served on the designated novelty days (July 25–26 and August 1–2), so arriving at opening time is strongly advised. The movie collaboration café at Nagoya PARCO will likely require advance reservations; check the official Chiikawa movie campaign website for booking details as slots tend to fill quickly for popular anime tie-ins. PARCO Members payment bonuses require a PARCO card or linked payment method — foreign visitors without one will still qualify for the standard pouch giveaway. The SNS giveaway campaign is open to anyone with a social media account and is a free way to participate even without making a purchase.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.