What this is
A limited-run pop-up merchandise corner dedicated to the manga 'Choking on Love,' set up inside MEDICOS SHOP Shinjuku for two weeks. New goods featuring colour illustrations and manga panel artwork will be on sale, and shoppers who spend ¥1,000 or more receive a random bonus mini photo card — one of six types — with each qualifying purchase. Entry is free, though numbered tickets may be issued if the shop gets crowded.
Who should go
Fans of 'Choking on Love' who want early access to exclusive merchandise before the online after-sale opens. Casual anime shoppers browsing Shinjuku may also find it worth a quick stop.
Good to know
Admission is free on all dates, but entry may be restricted via numbered tickets if the shop becomes crowded — arriving when doors open is the safest bet. MEDICOS SHOP Shinjuku is a compact specialty store, so expect a small, intimate space rather than a large event hall. Payment at the shop is typically cash-preferred, though some MEDICOS locations accept IC cards and major credit cards — bring yen to be safe. The random bonus mini photo card (1 per ¥1,000 spent, 6 types total) cannot be chosen, so completionists should budget accordingly. If you can't make it in person, the after-sale runs on MEDICOS ONLINE SHOP from August 18 to September 1.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.

