What this is
This is an official TSUTAYA POP UP SHOP tied to the anime film 'Super Kaguya-hime!' (Cosmic Princess Kaguya! The Movie), running first in Kyoto and then moving to Shibuya, Tokyo. The pop-up celebrates the film with a summer theme, featuring newly drawn yukata illustrations of characters Kaguya, Iroha, and Yachiyo evoking 'summer memories.' Exclusive merchandise produced specifically for this event includes acrylic stand figures, glitter can badges, acrylic cards, washi-style clear files, cassette-style acrylic keychains, drawstring bags with candy, T-shirts, B2 tapestries, and teacups. TSUTAYA IP Bookstores are known for hosting high-quality anime and IP merchandise pop-ups, making them a go-to destination for collectors and fans across Japan.
Who should go
This event is ideal for fans of the Super Kaguya-hime! anime film and collectors of limited-edition anime merchandise. The summer yukata illustration theme gives the goods a seasonal charm that appeals beyond hardcore fans to anyone who appreciates cute, Japan-exclusive character goods. Visitors to Kyoto in July or Shibuya in August who enjoy anime culture will find this a fun detour. Arrive early in the event run, as all products and purchase bonuses are available in limited quantities and will sell out.
Good to know
Entry to the pop-up shop is free, but the exclusive merchandise sells in limited quantities with no restocking, so early visits are essential. The purchase bonus — one random bromide per 2,200 yen spent — is randomised, meaning completionists may need multiple purchases to collect all three types. Payment at TSUTAYA retail locations in Japan typically accepts major credit cards including foreign-issued Visa and Mastercard, as well as IC cards and cash. The Shibuya TSUTAYA is a large, well-known multi-floor store near Shibuya Scramble Crossing, easy to navigate; the 6F IP Bookstore floor is dedicated to anime and character IP events. For the Kyoto venue, confirm exact opening hours via the official website before visiting, as pop-up shop hours may differ from standard store hours.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.