What this is
WEGO — the Japanese street fashion chain beloved for affordable alt and Y2K-adjacent clothing — is dropping a collaboration merchandise line tied to the original anime film 'Super Kaguya-hime!' (Cosmic Princess Kaguya!). The lineup includes apparel and goods featuring newly drawn illustrations of characters Kaguya, Iroha Sakayori, and Yachiyo Tsukimi, plus wearable items styled after what the characters actually wear in the film. Both in-store and online made-to-order sales launch simultaneously on July 10, 2026.
Who should go
Fans of the Super Kaguya-hime! anime film and collectors of character merchandise. WEGO's streetwear angle makes this more interesting than a standard goods table — useful if you want wearable collab pieces rather than just keychains.
Good to know
The online made-to-order store opens at exactly 12:00 JST on July 10 — foreign visitors can order directly through the WEGO Online Store, though a Japanese shipping address or forwarding service will be needed for delivery. In-store purchases at WEGO branches accept major credit cards including Visa and Mastercard at most locations. Stock levels and item availability may vary between individual stores, so calling ahead or checking the WEGO website's store locator before visiting a specific branch is advisable. Made-to-order online items typically have a production and shipping window of several weeks after the order period closes, so factor that into planning if you need items before leaving Japan.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.