What this is
The Cute High Earth Defense Club ETERNAL LOVE! Beppu Kindergarten POP UP SHOP is a limited-run merchandise event tied to the anime film 'Cute High Earth Defense Club ETERNAL LOVE!' The pop-up runs from June 19 to June 30, 2026, at THE Chara SHOP on the 6th floor of Shinjuku Marui Annex. Cute High Earth Defense Club (Binan Koukou Chikyuu Bouei-bu LOVE!) is a beloved magical-boy anime parody series that has cultivated a dedicated fanbase since its debut in 2015. Pop-up shops like this are a staple of Japanese anime culture, offering exclusive merchandise unavailable elsewhere and serving as a gathering point for fans of the franchise.
Who should go
This event is ideal for fans of the Cute High Earth Defense Club anime series and anyone who enjoys collecting limited-edition anime merchandise. The atmosphere will be intimate and fan-focused, drawing enthusiasts eager to pick up exclusive goods tied to the new film. Casual anime fans curious about the magical-boy genre parody may also find it a fun browse. Note that waiting outside before opening hours is explicitly prohibited, so plan to arrive at or after the shop's opening time.
Good to know
Entry to the pop-up shop itself is free, but exclusive merchandise sells out quickly at these events — arriving early on opening day (June 19) is advisable for the best selection. THE Chara SHOP is located on the 6th floor of Shinjuku Marui Annex, a well-known shopping complex near Shinjuku Station's east exit. Payment by cash is recommended as a backup, though Marui stores generally support card payments. Note the strict no-waiting-before-opening policy — staff will turn away early queuers, so time your arrival carefully. The shop is compact, so expect a focused browsing experience rather than a large exhibition space.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.