What this is
Starting July 2026, every Yoshinoya beef bowl chain across Japan becomes a Dragon Quest Walk outpost — order the special collaboration set and you walk away with a physical figure alongside your gyudon. The meal deal bundles any size beef bowl, a mini salad, and a collectible figure, while takeout orders come in limited-edition Dragon Quest containers and branded bags. Points collected through the Yoshinoya app unlock additional original collaboration goods, and a separate limited-quantity set is available through the Yoshinoya online shop.
Who should go
Dragon Quest fans and gacha-style collectible hunters will get the most out of this. Casual gamers curious about Dragon Quest Walk — a Pokémon GO-style location RPG — have a low-stakes entry point since you're essentially just buying lunch.
Good to know
The collaboration figure is included with the set meal purchase, not sold separately in-store, so you must order the Dragon Quest Walk Set specifically. Point collection requires the Yoshinoya app (available on iOS and Android), which can be downloaded and used without a Japanese phone number. The online shop limited set will likely require a Japanese shipping address — services like Tenso or a forwarding address can help foreign visitors order. Campaign end date is not fixed and will close early once supplies are exhausted, so visiting in the first few weeks of July is advisable.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.