What this is
The Fragaria Memories Special Exhibition POP-UP SHOP is a traveling pop-up retail and exhibition event based on the anime/game title Fragaria Memories, specifically tied to the 'Special Exhibition: The Story of BOUQUET' that previously ran at Tokyo Anime Center in DNP PLAZA SHIBUYA. The event brings official merchandise and exhibition content to fans outside Tokyo, stopping first in Kobe before moving on to Hakata. Merchandise features visuals of beloved characters including Hallritt, Merold, Puruth, Cielomort, Claude, Willmesh, Badobarm, and Chaco. Pop-up shops of this kind are a staple of Japanese anime and gaming culture, offering limited-edition goods that are typically unavailable through regular retail channels. For fans of the franchise, this is a rare regional opportunity to engage with the world of Fragaria Memories in person.
Who should go
This event is ideal for fans of Fragaria Memories and collectors of anime merchandise who missed the original Tokyo exhibition or want to pick up exclusive character goods. The atmosphere will be that of a dedicated fan space — enthusiastic, community-oriented, and merchandise-focused. Casual anime fans curious about the franchise will also find it an accessible entry point into the series' visual world. Arrive early in the event run, as limited-edition stock at pop-up shops tends to sell out quickly, especially on opening weekend.
Good to know
Entry to the pop-up shop area is likely free, but budget for merchandise purchases — anime pop-up goods in Japan typically range from ¥500 for small items to several thousand yen for figures or art books. Kobe Marui is a multi-floor department store in the heart of Sannomiya, making it easy to combine the visit with shopping or dining in the area. Check the official website for the exact floor location within the store before visiting, as pop-up spaces can be on any level. Payment by cash is advisable as a backup, though Marui stores generally accept major credit cards and IC cards. Weekday visits will be significantly less crowded than weekends, giving you more time to browse and purchase without pressure.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.