What this is
Newly drawn illustrations of Gintama characters wielding water guns are the centrepiece of this limited-run pop-up merchandise shop at Shinjuku Marui Annex. Running for just over two weeks, it sells exclusive goods — figures, prints, and assorted collectibles — featuring artwork created specifically for this event. The full goods lineup hasn't been announced yet, but venue-exclusive projects are also planned.
Who should go
Gintama fans, full stop — this is a niche merchandise event with no broader appeal. Those who want the opening-weekend exclusives should prepare for the timed-entry system via LINE.
Good to know
Numbered tickets for the opening weekend are distributed exclusively via the LINE app 'mogily' — applications open August 22 at 12:00, so set a reminder. The mogily app is free but requires a LINE account; foreign visitors can use LINE with an overseas phone number. Shinjuku Marui Annex is a standard department store floor, so card payments (including foreign cards) are generally accepted at the register, but bring some cash for smaller purchases. Purchase limits apply: up to 3 of each open-choice item and 20 of each random item per transaction. After the opening weekend, admission is free on a walk-in basis except during peak congestion periods when paper or digital numbered tickets may be issued at the venue. The event closes at 18:00 on September 27 — arrive well before closing as queues can form late in the final days.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.