What this is
Fans of the wildly popular Chinese danmei novel turned Japanese audio drama 魔道祖師 (Grandmaster of Demonic Cultivation) get a dedicated merchandise drop and in-store display at one of Shibuya's best-loved book and music shops. New goods tied specifically to the Japanese audio drama adaptation will be available both in-store and via HMV Online advance sales, alongside character panel displays at the venue. It's a retail pop-up rather than a live event — essentially a themed shopping experience for devotees of the franchise.
Who should go
Grandmaster of Demonic Cultivation fans, particularly those following the Japanese audio drama cast and production. Collectors hunting limited merchandise will want to check online sales from July 17 to avoid missing stock.
Good to know
Merchandise can be purchased in advance through HMV Online (hmv.co.jp) starting July 17 — this is strongly recommended for popular items as physical stock is limited. HMV&BOOKS SHIBUYA is a multi-floor retail store; the event merchandise and character panels will be in a designated section, so ask staff at the entrance if you can't locate it. Foreign credit cards are generally accepted at HMV stores. The in-store sale runs until August 23, but popular items typically sell out well before the end date. No admission fee is required to enter the store.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.