“Haikyu!!” × JR East “Welcome to Sendai!!” Collaboration Campaign 2026<br/>

Event Period August 19–October 31, 2026 Locations JR East lines in the Greater Tokyo area, the Tohoku Shinkansen and Akita Shinkansen areas, and JR Sendai Station Details A travel-themed collaboration campaign between the anime “Haikyu!!” and JR East will be held to promote trips to Sendai. The campaign will feature Shinkansen-exclusive voice content, passenger bonuses, merchandise sales, and special announcements at Sendai Station. ・By using the audio AR app “Locatone” aboard the Tohoku Shinkansen or Akita Shinkansen, passengers can listen to original voice content featuring Shoyo Hinata, Tobio Kageyama, Toru Oikawa, Hajime Iwaizumi, Takanobu Aone, Kenji Futakuchi, and Kanji Koganegawa ・The audio content will be available in four versions, Types A through D ・Passengers who use a Shinkansen e-ticket with JR Sendai Station as their destination and enter the JRE POINT campaign will all receive an original digital image ・A total of 100 winners will also be selected by lottery to receive an original-design collectible card, available in one design ・JR Sendai Station will feature three exclusive station announcements: one by Shoyo Hinata, one by Tobio Kageyama, and one featuring both Shoyo Hinata and Tobio Kageyama Limited-Time Merchandise Sales Sales Period: August 26–September 2, 2026 Sales Location: Event space in front of the stained-glass display at JR Sendai Station Opening Hours: 10:00 AM–8:00 PM ※Open until 9:00 PM on Saturdays and Sundays, and until 6:00 PM on the final day ※Merchandise is scheduled to be sold through JRE MALL Shopping after the event ends Official Website : Click here &nbsp; Check out the event calendar here &nbsp; &nbsp; ↑ (Click on the image above to book a hotel)↑ When booking hotels in Japan, Japanese sites are always cheapest! Among them Rakuten Travel offers the lowest prices! To change the language, switch to &#8220;Desktop Version&#8221; at the bottom of the page, then find the language