What this is
Haikyu!! meets regional fish cake — this collaboration brings the beloved volleyball anime to Kanesaki, a famous Sendai producer of sasa-kamaboko (bamboo-leaf-shaped fish cake). Throughout August 2026, fans can buy limited-edition collaboration kamaboko and exclusive merchandise featuring a newly illustrated visual of Hinata and Kageyama enjoying the local specialty at the Kanesaki Main Store. Pop-up events also run at Sendai Station and Haremachi Court for shorter windows during the month.
Who should go
Haikyu!! fans travelling through the Tohoku region, particularly around Sendai, Fukushima, Yamagata, or Morioka. Not worth a dedicated trip from Tokyo, but a fun detour for anime enthusiasts already in the area.
Good to know
No advance tickets are required — this is a retail and pop-up merchandise event, so you simply visit participating stores during opening hours. Cash is widely accepted at all locations; card acceptance varies by store, so carry yen to be safe. The Sendai Station area pop-ups (S-PAL Square Space August 12–17, Haremachi Court August 19–30) are convenient if you're passing through on the Shinkansen. Collaboration items are produced in limited quantities and are unlikely to be restocked, so early-month visits give you the best selection. The kamaboko itself makes a practical and unique souvenir as it is a shelf-stable regional specialty.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.