What this is
Meiji chocolate packaging gets a Haikyu!! makeover starting July 21, 2026, with newly illustrated artwork showing fan-favourite characters — Hinata, Kageyama, Tsukishima, Kenma, Kuroo and more — depicted making sweets with chocolate. Buy three eligible Meiji chocolate products at participating supermarkets or drugstores to receive an original sticker, or upload a receipt for purchases totalling ¥500 or more for a chance to win one of 819 original multi-cloths via lottery.
Who should go
Haikyu!! collectors and Meiji chocolate fans who enjoy hunting limited packaging at supermarkets and drugstores. A low-effort, low-cost activity that fits naturally into a regular shopping trip.
Good to know
Products roll out sequentially from July 21, so not all items may be available on day one — check the official website for the release schedule and list of participating retailers. The sticker gift requires purchasing three eligible products in a single visit; the multi-cloth lottery requires uploading your receipt via an online application form, so keep your receipt and check eligibility criteria carefully. With only 819 lottery winners nationwide, odds are limited — entering promptly after purchase is advisable. Foreign visitors can participate at any participating supermarket or drugstore chain such as AEON, Ito-Yokado, Matsumoto Kiyoshi, or similar nationwide retailers.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.