What this is
A themed pop-up retail event spread across 15 Kiddyland stores nationwide, selling merchandise tied to the Hanamaruobake Hanamaru Birthday Sweets universe — think character-themed sweets merchandise, limited goods, and purchase bonuses. The real draw for fans are the in-store character appearance events: Marun visits Osaka Umeda on August 7, Marumaru appears at Omokado on August 15, and Kokomaru follows at Omokado on August 22.
Who should go
Dedicated Hanamaruobake fans, particularly those who collect character merchandise or want to catch a rare in-store character appearance. Casual visitors to Kiddyland may enjoy browsing, but the event is squarely aimed at existing fans of the franchise.
Good to know
Kiddyland stores are walk-in retail spaces, so no tickets are required to browse — however, purchase bonuses (tokuten) are typically distributed while supplies last, so arriving early on the opening day or appearance event days is advisable. The in-store character appearance events at Osaka Umeda (Aug 7) and Omokado (Aug 15 and 22) may have separate registration or queue systems managed by each store — contact the individual store directly for details. Kiddyland stores generally accept major credit cards including foreign-issued Visa and Mastercard, though having some cash on hand is useful for smaller purchases. Stock and product availability may differ between locations, so check with your nearest store before making a special trip.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.