What this is
Buy a qualifying shojo or romance manga volume at any animate store in Japan and walk away with a free illustrated Summer Card — that's the entire premise of Hanayume Summer Fair 2026. Running in two phases across July through September, the promotion covers fourteen card designs total, each tied to specific manga titles including Skip Beat!, Yona of the Dawn, and Oshi ni Amagami. Cards are distributed randomly and only while supplies last, so there's a mild collectible-hunt element for fans who want a particular design.
Who should go
Shojo and romance manga readers who are already buying new volumes this summer. Collectors chasing specific card designs may need to visit multiple animate locations or try the online store.
Good to know
Cards are given out randomly with each eligible manga volume purchase, so you cannot choose your design — buying multiple qualifying volumes increases your chances of getting a specific card. Stock is limited and distributed while supplies last, meaning popular titles may run out of bonus cards early in each phase. The animate Online Store participates but operates under different promotion terms, so check the official site before ordering online if the card is your main goal. animate stores are found in most major Japanese cities; the Ikebukuro flagship in Tokyo is the largest and typically has the deepest stock for promotions like this.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.