What this is
Subway Japan is running a limited-time collaboration with Hapidanbui, the popular anime/idol group franchise, where ordering specific sandwiches earns you a random acrylic keychain from four designs. The campaign runs in two phases — the first from July 8 featuring 'Shrimp & Egg,' 'BLT,' and 'Salad Chicken' subs, with a second campaign wave launching August 5. Bonus merchandise is available while supplies last, making early visits worthwhile for collectors.
Who should go
Hapidanbui fans who want to collect the acrylic keychains — this is essentially a fast-food merchandise campaign rather than a standalone event. Casual anime merch collectors who happen to be eating at Subway anyway will get the most value.
Good to know
No tickets or reservations are needed — simply visit any participating Subway Japan location and order an eligible collaboration sandwich. Keychains are distributed one per qualifying item ordered, at random from four designs, while supplies last. The second campaign phase begins August 5, likely introducing new menu items or designs, so check the official Hapidanbui or Subway Japan website for updates. Payment is standard Subway counter service — most locations accept IC cards and major credit cards alongside cash. Arriving early in each campaign phase gives you the best shot at bonus items before they sell out.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.