What this is
Sugakiya — the beloved Nagoya-based ramen and soft-serve chain celebrating its 80th anniversary — is teaming up with Hatsune Miku across three rolling waves of merchandise and food. The collaboration features newly drawn artwork pairing Miku with Su-chan, Sugakiya's own mascot, and rolls out from July 2 with a limited SUMMER BAG bundle, followed by individual goods like sukajan jackets and acrylic keychains from July 16, and a collaboration frappé drink from July 30.
Who should go
Hatsune Miku fans and Vocaloid collectors, especially those already familiar with Sugakiya or visiting the Nagoya/Chubu region where the chain is concentrated. Online shoppers can also participate via the Sugakiya Official Online Store.
Good to know
The SUMMER BAG in the first wave is a reservation item — secure yours from July 2 before stock runs out, as Miku collaborations with food brands tend to generate significant demand. Individual goods become available July 16 in-store and likely via the Sugakiya Official Online Store, which is the most accessible option for visitors outside the Nagoya area. The collaboration frappé is a limited food item available from July 30 and only purchasable in-store. Payment methods vary by location but most Sugakiya stores accept cash; card acceptance may be limited at smaller outlets. Foreign visitors should note that Sugakiya is primarily a Chubu-region chain, so stores are sparse in Tokyo and absent in many tourist-heavy areas.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.