What this is
A limited-run pop-up shop celebrating the mobile RPG Heaven Burns Red with a summer shaved ice (kakigori) theme, featuring all 117 characters rendered in newly commissioned mini illustrations. The store sells exclusive merchandise — can badges, acrylic petit stands, and PETANT stickers — none of which are available through regular retail channels. Spend ¥2,200 or more on new items and you'll receive one random postcard from a set of four designs.
Who should go
Heaven Burns Red fans, particularly collectors chasing character-specific merchandise. In-store pickup reservations opened July 9–15, so walk-in shoppers should expect limited stock on popular items.
Good to know
eeo Store Ikebukuro Main Store is a dedicated anime goods retailer in the Ikebukuro area, a neighbourhood dense with otaku shops. The store is likely compact, so expect queues near the opening weekend and on weekends throughout the run. Foreign credit cards are generally accepted at eeo Store locations, but having cash (Yen) on hand is advisable. The postcard gift campaign is tied to new merchandise only — check signage carefully to confirm which items qualify. No ticket is required; simply enter and browse.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.