What this is
Heaven Official's Blessing Season 2 Birthday POP UP SHOP is a limited-run retail event celebrating the popular Chinese danmei anime series 'Heaven Official's Blessing' (天官赐福), based on the novel by MXTX. The pop-up runs from July 11–22, 2026 at Shinjuku Marui Annex 7F, timed to coincide with birthday celebrations for the series' beloved protagonists Xie Lian and Hua Cheng. The shop features exclusive merchandise with newly illustrated artwork created specifically for this event, including acrylic stands, can badges, keychains, stickers, and acrylic plates. A prize lottery system rewards shoppers who spend ¥3,000 or more, with prizes including large acrylic figures and bromide photo sets. A special Birthday Message project also allows fans to leave personal messages for the characters at the venue.
Who should go
This event is tailor-made for fans of 'Heaven Official's Blessing' and the broader danmei/BL anime genre, as well as collectors of anime merchandise and acrylic goods. It will also appeal to fans of Chinese animation and light novel adaptations who follow the series closely. The atmosphere is typically enthusiastic and fan-driven, with visitors browsing limited-edition items and participating in the lottery. Arrive early in the event run — ideally on opening weekend — as popular items like acrylic stands and bromide sets tend to sell out quickly at pop-up shops of this type.
Good to know
Entry to the pop-up shop itself is free, but merchandise purchases are required to participate in the prize lottery (¥3,000 per entry). Shinjuku Marui Annex is a well-known shopping complex in Shinjuku's east side, easily accessible from Shinjuku Station. Pop-up shops at Marui venues typically accept major credit cards including foreign-issued Visa and Mastercard, but it is wise to carry cash as a backup. Timed entry slots or queue tickets may be issued on busy days — check the official website or the venue's social media on the day of your visit. The 7th floor space is compact, so expect queues during peak hours, especially on weekends and the opening days.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.