What this is
Spanning nearly a month across multiple animate locations in Japan, this is a merchandise fair tied to the second season of Heaven Official's Blessing (天官赐福), the beloved Chinese fantasy danmei anime adapted from MXTX's novel. Shoppers receive one of nine randomly distributed illustration cards for every ¥1,100 spent on eligible goods or for each qualifying book, audio/video, or Gratte item purchased — making it as much a collecting game as a shopping trip. Featured merchandise includes bag charms, plush keychains, and acrylic stands.
Who should go
Dedicated fans of Heaven Official's Blessing who want exclusive illustration cards and series merchandise. Casual anime shoppers may find the random card distribution frustrating unless they're already invested in the IP.
Good to know
No tickets are required — this is a purchase-based bonus campaign, so you simply shop at a participating animate store during the event period. animate Ikebukuro Main Store is the flagship location and typically has the widest stock; it accepts major credit cards including foreign Visa and Mastercard. Illustration cards are handed out at the register based on your purchase total and are distributed randomly, so there is no guarantee of specific designs. Bonuses are while supplies last and popular designs tend to go quickly at the Ikebukuro and Akihabara branches — arriving on a weekday morning reduces competition. The animate Online Store runs a parallel promotion but with different bonus conditions, so review the official website carefully before placing an online order.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.