What this is
hololive Seasonal Days June Bride ~Something new~ is a themed pop-up store event celebrating the popular VTuber agency hololive with a bridal wedding concept. The event runs from June 23 to July 14, 2026, at HMV&BOOKS SHIBUYA, HMV&BOOKS NAMBA, and participating HMV stores nationwide. Featured talents include Ookami Mio, Shiranui Flare, Shirogane Noel, Himemori Luna, and Nerissa Ravencroft, all depicted in exclusive bridal outfit visuals. Exclusive merchandise such as acrylic stands, tin badges, and ring necklaces will be available for purchase, making it a collector's dream for hololive fans.
Who should go
This event is tailor-made for dedicated hololive fans and VTuber enthusiasts who want to get their hands on limited-edition merchandise tied to a unique seasonal theme. Collectors of anime-style goods, acrylic stands, and character merchandise will find plenty to browse and buy. Casual anime fans curious about the VTuber phenomenon will also enjoy the immersive pop-up atmosphere. Arrive early on opening day or weekends as popular items tend to sell out quickly at hololive pop-up events.
Good to know
No ticket is required to enter the pop-up store — simply visit HMV&BOOKS SHIBUYA during store opening hours between June 23 and July 14, 2026. HMV&BOOKS SHIBUYA is located in the Shibuya Scramble Square area and is easily accessible from Shibuya Station. The sticker bonus campaign requires a minimum spend of ¥2,200 on eligible products per transaction, and sticker designs are distributed randomly so you cannot choose your design. Note that several HMV locations including HMV SPOT SHINJUKU and HMV&BOOKS online are excluded from the bonus campaign, so confirm your store is eligible before making a special trip. Popular hololive merchandise events often see key items sell out within the first few days, so visiting on or close to the opening date is strongly recommended for the best selection.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.

