What this is
This is the first-ever collaboration campaign between Hypnosis Mic -Division Rap Battle- — the massively popular multimedia rap battle franchise featuring fictional divisions of Tokyo and Yokohama — and Ichikakuya, a Yokohama-style ramen chain with locations across the Kanto region. Running from July 3 to August 16, 2026, the campaign brings the franchise's colorful cast of characters to life through themed food and merchandise across 12 participating stores. Fans can order the campaign-exclusive 'Division All Stars Rich Tonkotsu Tsukemen' at all locations, while select stores offer division-specific collaboration ramen and drinks. The campaign also features newly illustrated merchandise including can badges, acrylic stands, keychains, clear cards, and even ramen bowls, making it a significant event for collectors and franchise fans alike.
Who should go
This campaign is tailor-made for fans of Hypnosis Mic -Division Rap Battle-, whether they follow the music, manga, anime, or stage productions. Collectors will find plenty to chase with 18 types of coasters, 18 types of A4 clear files, and 18 types of postcards available as random bonuses. Casual anime and gaming fans who enjoy themed dining experiences will also find it a fun and accessible way to engage with Japanese pop culture. If you're planning to collect goods, budget in multiples of ¥3,000 to maximize your postcard pulls and consider visiting multiple store locations for the best selection.
Good to know
No tickets or reservations are required — simply visit any of the 12 participating Ichikakuya stores and order from the collaboration menu. Payment is made at the restaurant as normal; most Ichikakuya locations accept IC cards and some accept credit cards, but carrying cash is advisable as policies vary by branch. Random bonus items (coasters, clear files, postcards) cannot be chosen — they are distributed randomly per eligible order or spend, so duplicate pulls are possible if you're hunting for a specific character. Merchandise goods sell separately at the counter and are likely to sell out at high-traffic locations like Shibuya Center-gai and Ikebukuro West Exit early in the campaign, so visiting in the first week is recommended for the best selection.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.