What this is
A lottery-style prize draw featuring Esther Bunny merchandise, released rolling from November 7, 2026 at participating retail stores across Japan. Each draw costs ¥750 and gives you a randomised prize from the Ichiban Kuji lineup — typically figures, plushies, mugs, or accessories tied to the featured character. Stock is limited and sells out fast, with no restocking once supplies are gone.
Who should go
Esther Bunny fans and collectors of kawaii character merchandise. Best suited to those already familiar with the Ichiban Kuji lottery format who know to check stock early.
Good to know
Participating stores are not announced centrally — check the official Ichiban Kuji website for a store locator closer to the release date. Do not contact stores directly as the product notes explicitly ask customers to refrain from doing so. Payment is almost always cash-only at convenience store lottery counters, so bring yen. Stock varies significantly by location and sells out without warning — there is no restock once a store's allocation is gone. Product images shown in promotional materials may differ from actual items received.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.