What this is
Ichiban Kuji FAIRY TAIL 20th ANNIVERSARY 2026 is a lottery-style prize merchandise campaign celebrating the 20th anniversary of Hiro Mashima's beloved manga and anime series FAIRY TAIL. Ichiban Kuji (一番くじ) is a popular Japanese prize lottery system operated by Bandai Spirits, sold at convenience stores, hobby shops, and anime merchandise retailers across Japan. Each 'try' costs ¥850 (tax included) and gives the buyer a random prize tier, ranging from high-quality figures and goods down to consolation prizes. This release celebrates two decades of FAIRY TAIL, making it a milestone collectible opportunity for fans of Natsu, Lucy, Erza, and the rest of the Fairy Tail guild.
Who should go
This is a must-visit activity for FAIRY TAIL fans and anime merchandise collectors visiting Japan in October 2026. It appeals to anyone who enjoys the thrill of lottery-style prize hunting — a quintessentially Japanese pop culture experience. Casual anime fans curious about the Ichiban Kuji format will also find it an accessible and affordable way to engage with Japanese otaku culture. Arrive early on release day (October 3) as popular Ichiban Kuji campaigns sell out quickly, especially at well-stocked stores in Akihabara or Ikebukuro.
Good to know
Ichiban Kuji is sold at a wide range of outlets including Lawson convenience stores, Animate, Yodobashi Camera, and dedicated hobby shops — no advance ticket purchase is required, just walk in and pay per try. Stock varies significantly by location; larger anime-focused stores in Akihabara and Ikebukuro typically carry more units than neighbourhood convenience stores. The campaign runs from October 3 until stock is exhausted, so there is no fixed end date — popular anniversary campaigns like this can sell out within days at busy stores. Prize tiers are drawn randomly, so there is no guarantee of a specific item; consolation prizes are always included. Cash is strongly recommended as not all participating stores accept foreign credit cards.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.