What this is
Ichiban Kuji is a popular lottery-style merchandise campaign run by Bandai Namco, sold exclusively at participating retail stores across Japan. Each draw costs ¥850 (tax included) and guarantees a prize — ranging from figures and acrylic stands to smaller goods — based on a tiered prize system. This particular campaign is themed around Fate/Grand Order (FGO), the massively popular mobile RPG developed by TYPE-MOON and Aniplex, which has one of the most dedicated collector fanbases in Japan. Ichiban Kuji FGO releases are highly anticipated events among gacha and figure collectors, with top-tier prizes often selling out within hours of a store opening.
Who should go
This is ideal for Fate/Grand Order fans, figure collectors, and anyone interested in Japanese gacha-style merchandise culture. Whether you're a seasoned FGO Master or simply curious about Japan's thriving anime merchandise scene, participating in an Ichiban Kuji draw is a quintessentially Japanese retail experience. The atmosphere at participating stores on release day can be energetic, with dedicated fans lining up early to maximise their chances at top prizes. Arrive at your chosen store as early as possible on October 31 — stock is strictly limited and popular prizes disappear fast.
Good to know
Tickets or reservations are not required — simply visit a participating store and purchase draws on the spot while stock lasts. Payment is typically cash only at convenience store locations, though larger hobby shops like Animate may accept cards; bring yen to be safe. The official Ichiban Kuji website has a store locator tool to find participating retailers near you. Top prizes (A and B prizes) are extremely limited in quantity per store, so arriving at opening time on October 31 gives you the best chance. Prize stock and release dates can vary by store, and some locations may cancel or delay their sale without notice.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.