What this is
A lottery-style merchandise release tied to the My Hero Academia anime franchise, where each pull costs ¥790 and nets you a random prize from a themed set of figures, keychains, and collectibles. The 'Ichiban Kuji' format — a staple of Japanese convenience store fandom culture — means you're not buying a specific item but taking a chance on the prize tier. This particular run is themed around the story arc of Izuku Midoriya's journey to becoming the greatest hero. It's a retail event, not a venue event: you walk into a FamilyMart, pay per draw, and see what you get.
Who should go
My Hero Academia collectors and Ichiban Kuji regulars who know how the format works. Casual fans curious about the mechanic should be aware that prizes are random and stock sells out fast — sometimes within hours of a store receiving inventory.
Good to know
No tickets or reservations are needed — just visit a participating FamilyMart and ask staff about the kuji stand. Stock is allocated per store and is not replenished once sold out, so there is no guarantee of availability after the first few days. Do not call or email stores to ask about stock levels — the official notes explicitly request this. Prize images shown in promotional materials may differ slightly from actual items. Foreign visitors can pay with cash or Suica/PASMO at FamilyMart registers; some stores also accept credit cards at the register but the kuji draw itself is handled by staff at the counter.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.