What this is
Ichiban Kuji is a popular lottery-style merchandise system run by Bandai Spirits, where customers pay a fixed price per draw to win guaranteed prizes — there are no losing tickets, just different prize tiers. This particular release features Sumikko Gurashi, the beloved San-X character franchise known for its adorable, anxiety-prone creatures who prefer to hide in corners. The merchandise lineup typically includes figures, plush toys, stationery, and lifestyle goods themed around the franchise's signature pastel aesthetic. Ichiban Kuji releases are a staple of Japanese anime merchandise culture and are sold through participating convenience stores, hobby shops, and toy retailers across Japan, with stock selling out quickly on release day.
Who should go
This is a dream outing for Sumikko Gurashi fans of all ages, from children to adult collectors who appreciate the franchise's gentle, wholesome charm. Anime merchandise enthusiasts and gacha-style lottery fans will enjoy the thrill of the draw and the guaranteed prize format. It's also a great low-key cultural experience for tourists curious about Japan's unique character goods and collectibles scene. Head to participating stores early on release day — stock is strictly limited and popular prize tiers disappear fast.
Good to know
Ichiban Kuji is sold at participating Lawson convenience stores, Bandai Namco official shops, Animate, and selected toy retailers — check the official Ichiban Kuji website to find the nearest participating location. Foreign credit cards are not always accepted at convenience stores for lottery purchases; bring yen cash to be safe. Stock is not restocked once sold out, and stores cannot be contacted in advance to reserve draws. Prize tiers range from A (top figure or plush) down to a 'last one' bonus prize for the final ticket pulled — pulling the last ticket in a set earns an extra special item. If you're serious about getting a specific prize tier, consider purchasing multiple draws at once.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.