What this is
Ichiban Kuji Uma Musume Pretty Derby Vol. 14 is a lottery-style prize merchandise campaign based on the massively popular Uma Musume Pretty Derby franchise — a media mix property featuring anthropomorphized racehorses as idol-athlete girls. Ichiban Kuji (literally 'Number One Lottery') is a Bandai Spirits product line sold at convenience stores, hobby shops, and anime retailers across Japan, where customers pay a fixed price per draw to win tiered prizes such as figures, acrylic stands, towels, and rubber straps. This is the 14th volume in the Uma Musume Ichiban Kuji series, reflecting the franchise's sustained commercial dominance in the anime merchandise space. The campaign launches in-store from October 17, 2026, with stock available until sold out.
Who should go
This is ideal for fans of Uma Musume Pretty Derby, collectors of anime merchandise, and anyone interested in Japan's unique lottery-prize retail culture. Ichiban Kuji draws are a quintessential part of the otaku shopping experience in Japan and make for a fun, low-stakes way to pick up exclusive merchandise. Casual anime fans and tourists curious about Japanese pop culture retail will also find it an entertaining and affordable activity. Head to participating stores early on release day — stock sells out fast, especially for popular franchises like Uma Musume.
Good to know
Ichiban Kuji is not an event with a single venue — prizes are sold at a wide network of participating stores including Lawson convenience stores, animate branches, and general hobby retailers. The official Uma Musume Pretty Derby Ichiban Kuji website will list confirmed participating stores closer to the release date. Stock is strictly first-come, first-served and there is no reservation system; popular volumes can sell out within hours of opening. Some stores impose a per-customer draw limit to ensure fair access. Foreign visitors should note that prize tiers are randomised — A prizes (typically the premium figures) are the rarest, so budget accordingly if you are aiming for a specific item.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.