What this is
The Identity V × GiGO Balloon Waltz Collaboration Campaign is a nationwide event running from June 27 to August 9, 2026, held across GiGO arcade and entertainment centers throughout Japan. Identity V is NetEase Games' popular asymmetric survival horror mobile game with a gothic Victorian aesthetic and a large dedicated fanbase in Japan. The campaign features newly commissioned illustrations themed around the concept of 'Balloon Waltz,' giving the collaboration a distinctive visual identity. Fans can collect exclusive merchandise including acrylic stands, rubber mats, and can badges, as well as enjoy themed food and drinks including the 'Identity V-yaki' collaboration taiyaki. Additional items from the IdentityV × fanfancy+ collaboration line will also be available at participating locations.
Who should go
This event is ideal for fans of Identity V, collectors of anime and gaming merchandise, and anyone who enjoys the prize game and crane game culture of Japanese arcades. The atmosphere at GiGO locations is lively and social, attracting dedicated fans eager to collect limited-edition goods and themed food items. Casual visitors curious about Japanese gaming culture and themed café-style food experiences will also find it entertaining. Arrive early in the campaign period for the best selection of prizes and to avoid stock running out on popular items.
Good to know
Entry to GiGO locations is free, but merchandise, crane game plays, and food items are purchased separately — budget accordingly if you plan to chase specific prizes. The 'Identity V-yaki' taiyaki and themed drinks with novelty coaster bonuses are limited-run items and may sell out at popular branches, so visiting earlier in the campaign period is advisable. Foreign visitors should note that GiGO arcade prize counters and food stalls typically operate on a cash basis, so having Japanese yen on hand is strongly recommended. The fanfancy+ collaboration items are a separate product line and may have different availability or purchase conditions from the standard campaign prizes — check the official website for details before visiting.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.