What this is
Two popular otome mobile games — Ikemen Sengoku: Romances Across Time and Ikemen Prince: The Last Love — are jointly celebrating their 11th and 6th anniversaries respectively with a limited-run merchandise pop-up shop at Shinjuku Marui Annex. Exclusive event goods, purchase bonuses, and prize campaigns are available while supplies last. The first day (August 14) uses a shuffle lottery entry system due to anticipated high demand, with numbered tickets distributed to those who queue between 10:30 and 10:40.
Who should go
Fans of the Ikemen Series otome games, particularly those who play Ikemen Sengoku or Ikemen Prince. Diamond Members of the Ikemen Series Fan Club get advance entry priority, making it especially worthwhile for dedicated followers.
Good to know
This is a free-entry pop-up shop, but costs arise from merchandise purchases — bonuses and prizes are tied to purchase amounts and are available only while supplies last. On the opening day (August 14), a shuffle lottery system is in place: join the queue between 10:30 and 10:40 to receive a numbered ticket with a randomly assigned entry time. Diamond Members of the Ikemen Fan Club (IFC) must present their digital membership card for advance entry. Shinjuku Marui Annex is a well-known pop-up and collaboration event venue in Shinjuku — the 7F space is a compact retail floor, so expect queues and limited browsing space during peak times. Card payment is generally accepted at Marui venues, but bringing some cash as backup is wise for any event-specific merchandise counters.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.