What this is
Inazuma Eleven is a beloved Japanese media franchise combining football (soccer) and supernatural abilities, originally launched as a Nintendo DS game in 2008 by Level-5 and later expanding into anime, manga, and merchandise. Starting June 13, 2026, an exclusive collaboration merchandise line launches nationwide across Don Quijote and Apita retail stores throughout Japan. Don Quijote is Japan's largest discount chain with hundreds of locations, making this collaboration highly accessible to fans across the country. This kind of retail collaboration is a staple of Japanese pop culture, offering limited-edition goods that blend everyday shopping with fandom culture.
Who should go
This is ideal for fans of the Inazuma Eleven franchise, whether they grew up with the original games and anime or discovered the series more recently. Anime and gaming merchandise collectors will find this a convenient opportunity to pick up exclusive items without needing to visit a specialty store or convention. Visitors to Japan who are fans of the franchise should take note, as Don Quijote stores are easy to find in most major cities. Head to a Don Quijote or Apita location early after the June 13 launch date, as popular collaboration items tend to sell out quickly.
Good to know
Merchandise is available at Don Quijote and Apita stores nationwide, so Tokyo visitors have multiple convenient options — major branches in Shibuya, Shinjuku, and Akihabara are easy to reach by train. Don Quijote stores accept foreign credit cards and offer tax-free shopping for tourists spending over ¥5,000 in a single transaction — bring your passport. Stock levels will vary by location, so if you have a specific item in mind, it is worth calling ahead or checking the brand's social media for store-specific availability. Collaboration merchandise in Japan often sells out within days of launch, so visiting as close to June 13 as possible is strongly recommended.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.