What this is
Is the Order a Rabbit? (Gochuumon wa Usagi Desu ka?, commonly known as GochiUsa) is a beloved slice-of-life anime and manga series centered on the charming café life of a group of girls in a European-style town. This pop-up event, cheekily titled 'Is the Order OIOI?' — a pun on the Marui department store brand name (OIOI) — runs at Namba Marui's dedicated anime retail space from August 21 to 30, 2026. The event will feature exclusive merchandise tied to the series' 2026 April Fools' Day illustrations, as well as new goods from the spin-off arc 'Is the Order a Magic School? MagiRabi.' Marui no Anime is a recurring pop-up retail concept within Marui department stores that hosts limited-run anime merchandise events, making it a go-to destination for fans seeking exclusive, time-limited goods.
Who should go
This event is tailor-made for fans of the GochiUsa franchise who want to get their hands on limited-edition merchandise that won't be available through regular retail channels. Collectors of anime goods, particularly those following the MagiRabi spin-off storyline, will find this especially worthwhile. The atmosphere is typically relaxed and browsable, similar to a well-curated pop-up shop rather than a crowded festival. Arrive early in the event run — the first weekend tends to see the highest foot traffic and popular items sell out quickly.
Good to know
Entry to the event space itself is free, but the draw is the exclusive merchandise on sale. Namba Marui is located directly above or adjacent to Namba Station, making it extremely easy to reach by multiple subway and rail lines. The 5F event space is a compact, dedicated area within the Marui no Anime concept — expect a focused retail layout rather than a large exhibition floor. Foreign credit cards (Visa, Mastercard) are generally accepted at Marui department stores, though individual pop-up cashier setups can vary, so carrying yen is recommended. If you're targeting specific items from the MagiRabi line or the April Fools' illustration series, check the official website ahead of your visit for any pre-registration or purchase limit announcements.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.