What this is
This is a limited merchandise release event for Itoshi no Underdog, a manga series by Ayato Miyoshi, held at the eeo Store Ikebukuro Main Store in Tokyo. New officially licensed goods tied to the series will be available for purchase both in-store and via online sales with in-store pickup reservation options. The event runs from July 13 to July 26, 2026, giving fans a two-week window to secure exclusive items. Merchandise events like this are a staple of Japanese anime and manga fan culture, offering collectors and enthusiasts access to limited-edition goods that may not be available elsewhere.
Who should go
This event is ideal for fans of Itoshi no Underdog and manga collector culture who want to get their hands on new officially licensed merchandise. It will appeal to anime and manga enthusiasts visiting Ikebukuro, which is already one of Tokyo's premier destinations for otaku shopping. Casual visitors curious about Japanese fan merchandise culture may also find it an interesting stop given the area's concentration of similar shops. If you plan to visit in person, consider arriving early in the event period as popular items at these releases tend to sell out quickly.
Good to know
The eeo Store Ikebukuro Main Store is a specialty anime and manga merchandise retailer in the Ikebukuro area, one of Tokyo's top destinations for fan goods. Online pre-orders with in-store pickup are available, which is strongly recommended for popular items that may sell out early in the event period. Payment at eeo Store is typically accepted by cash and major credit cards, though it is wise to carry some yen as a backup. The store is compact and can get busy during limited merchandise events, so visiting on a weekday or early in the morning will give you a more comfortable shopping experience.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.