What this is
Mafia bosses in Sanrio pastel — that's the core concept here. Katekyo Hitman Reborn! characters like Tsuna, Hibari, and Mukuro Rokudo are reimagined in Japanese Gothic-style outfits alongside Pompompurin, Kuromi, Cinnamoroll, and Hello Kitty in a limited collaboration pop-up at the Sanrio Anime Store in Ikebukuro. Merchandise includes can badges, acrylic block keychains, and star-shaped carabiner acrylic keychains using the crossover illustrations. Spend ¥2,200 or more on eligible items and you'll receive one random illustration card from a set of ten.
Who should go
Fans of Katekyo Hitman Reborn! — especially those who grew up with the manga or anime — will find this hard to skip. The Gothic-Sanrio mashup aesthetic also appeals to collectors who follow character merchandise trends regardless of franchise loyalty.
Good to know
Entry to the pop-up is free — you only pay for merchandise. The Sanrio Anime Store inside P'PARCO Ikebukuro is a permanent specialty retailer, so staff are accustomed to handling character merchandise events and the space is well-organised for browsing. Cash and major credit cards are typically accepted at PARCO stores, but having some yen on hand is useful for exact purchases near the ¥2,200 bonus threshold. The random illustration card cannot be chosen, so completionists should budget accordingly — trading with other fans at the venue or online is common practice. No end date has been confirmed, so check the official website before visiting to confirm the pop-up is still running.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.