What this is
The Love Live! Hasunosora Girls' High School Summer Fair 2026 is a limited-time retail campaign celebrating the School Idol Club from the Love Live! multimedia franchise. Running from August 21 to September 6, 2026, the fair takes place across eligible animate stores nationwide, all GAMERS stores, and via online shops including animate Online Shop, GAMERS Online Shop, and movic Mail Order. The campaign features newly drawn illustration merchandise depicting characters in special outfits from 'Ata-ya Hanabi,' 'Blue Moment,' 'Very! Very! COCO-Natsu,' and 'Fusion Crust' themes. For every ¥1,100 (tax included) spent on eligible products, customers receive one random clear bookmark from a set of 8 designs, making it a collectible-driven shopping event for dedicated fans.
Who should go
This fair is tailor-made for fans of Love Live! Hasunosora Girls' High School and the broader Love Live! franchise who want to get their hands on exclusive newly illustrated merchandise. Collectors who enjoy the thrill of random bonus items and completing full sets of limited designs will find this especially rewarding. Casual anime fans curious about the franchise can also browse the merchandise selection at any participating animate or GAMERS store. Since bonus items are available while supplies last, visiting a physical store early in the campaign period gives you the best chance of securing your preferred items.
Good to know
Bonus clear bookmarks are distributed randomly from 8 designs and are available only while supplies last — there is no guarantee of receiving a specific design, so visiting early in the campaign is strongly advised. animate stores typically accept major credit cards including foreign Visa and Mastercard, though some smaller branches may be cash-preferred; bring yen just in case. The animate Online Shop and GAMERS Online Shop are options for those who cannot visit in person, but international shipping availability varies and should be confirmed on each platform before ordering. movic Mail Order is another online option, particularly useful for overseas fans. Event details, product lineups, and participating store lists are subject to change, so always verify on the official Love Live! Hasunosora campaign page before visiting.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.