What this is
Swimsuit-themed merchandise is the draw here — this free pop-up sells newly illustrated goods featuring the Nijigasaki High School Idol Club members in summer swimwear, running through the height of Japan's summer season. Stock is exclusive to this event and not available elsewhere, making it a pilgrimage stop for collectors. The venue is Tokyo Anime Center inside DNP Plaza Shibuya, a dedicated anime retail and exhibition space in one of Tokyo's busiest districts.
Who should go
Dedicated Love Live! fans and Nijigasaki collectors, particularly those chasing limited-edition merchandise. Casual anime shoppers may find the crowd management system off-putting on opening weekend.
Good to know
Entry is free but the numbered-ticket system on opening days means you need to be outside Shibuya MODI by 10:15 AM sharp — the distribution window is only five minutes long. Tokyo Anime Center is a relatively compact space, so crowd limits are enforced seriously during popular events. Payment for merchandise is typically cash or IC card; bring yen to be safe as smaller pop-up setups sometimes don't accept foreign credit cards. The venue is inside DNP Plaza Shibuya, which is a short walk from Shibuya Station's Hachiko or Scramble exits. Check the Tokyo Anime Center's official X account the morning of your visit for any same-day entry restrictions.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.